The most complete, confidential, comprehensive and customized hotel data in the industry. 

The AH&LA Data Center, powered by STR (Smith Travel Research, Inc.) gives you access to the most comprehensive hospitality research, spanning national and state hotel statistics - including the Directory of Hotel & Lodging Companies. 

AH&LA members can obtain their free reports by signing into the Members Only section.  Non-members can buy individual reports from STR, but should consider the following: 

AH&LA allied members can access free of charge the Directory of Hotel & Lodging Companies, the U. S. Hotel Report, and the U.S. Pipeline Outlook all on a monthly basis (valued at over $5,000).  It’s literally thousands of leads and key performance data right at your fingertips. 

Allied membership is just $3,000 per year, and you get all these resources and more benefits for less than the cost of one report.  Click here to learn more. 

AH&LA property and corporate members can enroll in the STR Hotel Survey program, allowing you to compare your property’s performance against the aggregate of your local market, as well as the HOST Survey, comparing your operating costs to other hotels in your market. Members also receive a 25% discount off their first year fee on the Monthly and Weekly STAR reports which detail Occupancy, ADR and RevPAR. (Discount only applies to new participants.) 

And this is just one of dozens of benefits designed to strengthen your bottom line, so click here to learn more about the informational, educational, and cost-saving resources available to you as an AH&LA member.  

If you've forgotten your login ID or password, or are unsure if you're a member, email or call (800) 252-2462. 

To learn more about STR and how to purchase their reports, including the Directory of Hotel & Lodging Companies, visit or contact the STR sales team at (615) 824-8664 ext. 3504 or email 


American Express Business Services

From consumer spending trends to loyalty programs to small business tools, American Express can help you better understand and manage your clientele, while increasing operational efficiencies.  Click here to see their suite of resources.