Diversity 

Our business is built on the tradition of welcoming strangers as family. Embracing the heart of diversity, we welcome and care for all individuals without regard for difference. This essential core value begins with our partners, colleagues, and coworkers, and extends to our guests.   

Personalization continues to drive successful businesses, and this means understanding and relating to a diverse market of travelers, and reflecting this principle in those who serve them. Diversity goes beyond race, involving gender, sexual orientation, ethnicity, religion, language, disability, and any other aspect that defines or differentiates individuals. By bringing an awareness and mindfulness to the varying needs and perspectives of both employees and guests, you create a foundation for increased employee retention and guest loyalty. It’s not just the right thing to do; it’s the only way to stay competitive in an increasingly diverse marketplace.  

Designed as a portal for best practices and resources specific to diversity within hospitality, use this portion of our Website to guide diversity initiatives that would add value to your organization.
 

AH&LA Multicultural & Diversity Council Resources

Eight leading CEOs highlight the importance of diversity to their companies by emphasizing the business case for promoting and pursuing diversity at all levels, ranging from the workforce to customers, to vendors.
 
To download this video, click here .
To download the full high definition version, click here.
 
 

The Power and Opportunity of Multicultural Markets illustrates the business case for marketing to and serving the top five multicultural groups: African Americans; Asian-Americans; Hispanics; Lesbian/Gay/Bisexual/Transgender (LGBT); and females.  Click here to view the report.  

The Hotel Diversity Marketing Module, available here, is an online overview providing highlights from the Power and Opportunity of Multicultural Markets report, as well as best practices from general managers across the country.