2013 LODGING INDUSTRY PROFILE
 Prepared by the American Hotel & Lodging Association 

 

All figures are for year-end 2012. Figures for 2013 will not be available until mid-2014.

2012 At-a-Glance Statistical Figures   2013 Lodging Industry profile image 
52,529  properties*
4,900,642 guestrooms
$155.5 billion in sales
$65.16  revenue per available room (RevPAR)
61.4% average occupancy rate

 *Based on properties with 15 or more rooms. 

 

In 2012, the lodging industry generated $39.0 billion in pretax income, an increase of 14.3% over 2011.  Total industry revenue was $155.5 billion, an $8.1 billion increase over 2011.
 

THE LODGING INDUSTRY
 

The average room rate was $106.15 in 2012 – up from $101.70 in 2011, $98.06 in 2010.  The average room rate was $98.07 in 2009, $107.40 in 2008, $104.32 in 2007, $97.82 in 2006, $91.04 in 2005, $86.19 in 2004, $82.68 in 2003, $82.54 in 2002.

Source: STR (July 2013) 

THE TOURISM INDUSTRY 

In the United States, travel and tourism is among the nation’s largest services export industries, and one of America’s largest employers. In fact, it ranks as one of the top 10 largest industries in 48 states plus the District of Columbia. The tourism industry includes a number of interrelated businesses – lodging properties, airlines, restaurants, cruise lines, car rental firms, travel agents, and tour operators, among others.

Tourism’s Effects on our Economy  

  • Resident and international travelers in the United States spend an average of $2.3 billion a day, $97.6 million an hour, $1.6 million a minute, and $27,125 a second.
  • Tourism generates $855.4 billion in sales (excluding international passenger fares on U.S. airlines).
  • The tourism industry pays $129 billion in federal, state, and local taxes.

Lodging and Overall Tourism Employment 

  • The travel and tourism industry pays $200.9 billion in travel-related wages and salaries and employs 1.8 million hotel property workers.
  • Tourism directly supports more than 7.7 million travel and tourism jobs.

PROMOTIONAL SPENDING 


In the 2012-2013 fiscal year, U.S. states planned to spend a projected $683.6 million on development and promotion in the travel and tourism industry, an increase of nearly 4.5% from the 2011-12 fiscal year. Out of the 46 reporting states, 31 showed an increase in their budgets between FY 2011-12 and FY 2012-13, four states remained flat, while 11 decreased. Public-sector funds continue to be the primary funding source for state tourism offices and the sole source for 29 of 46 states. Notably, Arizona increased its budget by 126.4% to $12.8 million. Hawaii continues to rank first with the highest tourism budget of $74.9 million. Florida and Illinois rank among the top three tourism spenders; $56.2 million and $55.3 million respectively. Allocation of marketing dollars shifted, as budget intended for international efforts increased faster than domestic. Allocation of dollars for domestic marketing increased by 4.0%, from $289.2 million to $300.7 million, while dollars for international marketing among the reporting states increased by 8.9%, from a total of $48.1 million to $52.3 million.  

Sources: U.S. Travel Association, Bureau of Labor Statistics 

2012 PROPERTY/ROOM BREAKDOWN 

By Location  Property*  Rooms+ 
Urban 4,866 756,490
Suburban 17,651 1,753,178
Airport 2,268 313,672
Interstate 7,401 502,953
Resort 3,866 609,019
Small Metro/Town 16,477  965,330
     
By Rate     
Under $30 342 34,498
$30-$44.99 3,699 287,814
$45-$59.99 8,624 558,108
$60-$85 15,379 1,097,315
Over $85 24,485             2,922,907
     
By Size     
Under 75 rooms 29,149 1,247,532
75-149 rooms 17,299 1,817,319
150-299 rooms 4,403 881,838
300-500 rooms 1,143 425,334
Over 500 rooms 535 528,619

* Based on a total of 52,529 properties.
† Based on a total of 4,900,642 guestrooms.
Source: STR

THE TYPICAL LODGING CUSTOMER IN 2012 

40% traveled for business
60% traveled for leisure

 

The typical “business room night” stay is by a male (67%), age 35–54 (52%), employed in a professional or managerial position (58%), earning an average yearly household income of $120,000. Typically, these guests travel alone (80%), make reservations (94%), and pay $133 per room night.

The typical “leisure room night stay” is by two adults (56%), ages 35–54 (38%), and 55+ (39%), earning an average yearly household income of $91,000. The typical leisure traveler also travels by auto (80%), makes reservations (91%), and pays $114 per room night.

43% of all business travelers spend one night at a hotel, 23% spend two nights, and 34% spend three or more nights.

Of leisure travelers staying in a hotel, 48% spend one night, 27% spend two nights, and 25% spend three or more nights.

 Source: D.K. Shifflet & Associates, Ltd. 

INTERNATIONAL TRAVEL 

  • The United States receives a larger share of world international tourism receipts than any other country in the world. In 2012 the international traveler spending estimate on travel increased 9% to $166 billion, including $126 billion spent at destinations in the U.S. and another $39 billion on passenger fares on U.S. carriers. The U.S. share of 2012 world tourism receipts was at the top (11.7%); more than double that of second-ranked Spain (5.2%).
  • The top 5 travel and tourism export markets for the U.S. in 2012 were: Canada ($25.5 billion), Japan ($16.5 billion), United Kingdom ($12.6 billion), Mexico ($10.0 billion), and Brazil ($9.3 billion). Three of the five markets set records for spending in 2012 (Canada, Mexico & Brazil). The top 5 travel export markets account for 45% of all travel and tourism exports for the United States.
  • In 2012 international* travelers to the United States increased 7% over 2011 to a record 67 million. Overseas** arrivals increased 7% to a record 29.8 million. Canadian arrivals also increased by 6% to a record 22.7 million. Mexican arrivals posted an 8% increase to register a record 14.5 million arrivals
  • The top 10 countries in terms of U.S. arrivals for 2012 were Canada (22.7 million), Mexico (14.5 million), the United Kingdom (3.8 million), Japan (3.7 million), Germany (1.9 million), Brazil (1.8 million), People’s Republic of China (1.5 million), France (1.5 million), South Korea (1.3 million) and Australia (1.1 million). These 10 countries accounted for 80% of U.S. visitors.
  • Individual country performances were mostly positive. Only two of the top 10 countries had a visitor decrease in 2012 (United Kingdom and France), and six reached a record visitation level (Canada, Mexico, Brazil, People’s Republic of China, South Korea, and Australia).
  • The outlook for 2013 calls for an increase of 4% in the number of international visitors due to slowing of selected economies worldwide, favorable currency exchange rates for most major currencies, and from continued growth from developing countries. Canada is forecast to grow by 5% in 2013 and remain the top arrivals market. Mexican arrivals are forecast to slow to a 2% growth rate. Overseas arrivals will grow by 4%. Among the top 20 arrival markets in 2013, China (+30%), Brazil (+14%), Colombia (+13%), and Argentina (+12%) will lead the growth. By 2018, the forecast is for 84.6 million visitors, up 26% over 2012. China is forecast to grow by 229% compared to its 2012 arrivals total. Brazil (+66%), and Argentina (+65%) are the next fastest growth markets among the top 20 arrival markets.

*International includes Canada, Mexico, and overseas.
**Overseas excludes Canada and Mexico.
 

Sources: U.S. Department of Commerce, International Trade Administration, Office of Travel & Tourism Industries; Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.