WE ARE THE LEADERSHIP of the 1.7 million strong, $105 billion U.S. lodging industry. We envision an industry where ownership, leadership, management, and line-level talent fully reflects the spectrum of ethnicity, race, age, background, religion, gender, sexual orientation, and physical facility of the guests we serve.
WE ARE HEADS OF CORPORATIONS, association executives, and heads of national advocacy groups. Agents of change working to ensure equal political, educational, social, and economic opportunity for all.
TOGETHER, WE COMMIT OUR INFLUENCE, RESOURCES, AND RESOLVE to enact a new era of inclusion and opportunity in America's hotel and lodging industry.
WE INCORPORATE INCLUSION INTO OUR CORE VISION AND STRATEGIC PLANNING, defining inclusion as a bottom-line imperative, a strategic advantage, and an ethical responsibility.
WE PARTNER WITH MINORITY COMMUNITIES AND BUSINESSES to tap diverse talent and supplier sources, identify and eliminate any barriers to hotel franchising and ownership, and increase awareness of inclusion, opportunity, and career paths in the lodging industry.
WE COMMIT TO INCREASING ACCESS, EQUALITY, EDUCATION, AND AWARENESS to ensure that the array of opportunities and career paths in lodging are open to all.
HOSPITALITY IS THE FUNDAMENTAL VALUE OF OUR INDUSTRY. Our business is built on the tradition of welcoming strangers as family. We embrace the value of diversity, and we welcome and care for all individuals without regard for difference. This core value begins with our partners, colleagues, and coworkers, and extends to our guests.