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2007 LODGING INDUSTRY PROFILE
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The 2007 Lodging Industry Profile
The 2007 Lodging Industry Profile is now available in PDF format. Click here to download.  
All figures are for year-end 2006. Figures for 2007 will not be available until mid-2008.
At-a-Glance Statistical Figures
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47,135
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properties*
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4,389,443
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guestrooms
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$133.4
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billion in sales
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$61.93
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revenue per available room (RevPAR)
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63.3%
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average occupancy rate
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*Based on properties with 15 or more rooms.
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In 2006, the lodging industry generated $26.6 billion in pretax profits, according to Smith
Travel Research. Total industry revenue increased in 2006 to $133.4 billion, from $122.7
billion in 2005.
THE LODGING INDUSTRY
The average room rate was $97.78 in 2006—up from $90.88 in 2005. The average room
rate was $86.23 in 2004, $82.52 in 2003, $83.54 in 2002, $88.27 in 2001, $85.89 in 2000,
$81.33 in 1999, $78.62 in 1998, $75.31 in 1997, and $70.93 in 1996.
Source: Smith Travel Research
THE TOURISM INDUSTRY
In the United States, tourism is currently the third largest retail industry, behind automotive and
food stores. Travel and tourism is the nation’s largest services export industry, and one of America’s
largest employers. In fact, it is the first, second, or third largest employer in 30 of the 50 states. The
tourism industry includes more than 15 interrelated businesses, from lodging establishments,
airlines, and restaurants, to cruise lines, car rental firms, travel agents, and tour operators.
TOURISM EFFECTS ON OUR ECONOMY
- Resident and international travelers in the United States spend an average of $1.9
billion a day, $79 million an hour, $1.3 million a minute, and $21,000 a second.
- Tourism generates $700 billion in sales (excluding spending by international travelers
on U.S. airlines).
- The tourism industry pays $109.4 billion in federal, state, and local taxes.
LODGING AND OVERALL TOURISM EMPLOYMENT
- The travel and tourism industry pays $177 billion in travel-related wages and salaries
and employs 1.8 million hotel property workers.
- Tourism directly supports more than 7.5 million travel and tourism jobs.
PROMOTIONAL SPENDING
In the 2006-2007 fiscal year, states planned to spend a projected $765.1 million for development
and promotion in the travel and tourism industry. Indicative of tourism’s continuing recovery,
the majority of reporting states saw significant increases in their budgets. Most notable was
Colorado—its budget increased 140% from $9.2 million to $22.1 million. Hawaii again
edged out other states in tourism office spending, with a budget of $70.7 million. Second
was Pennsylvania, with a budget of $64.7 million. Rounding out the top five were Illinois ($48.9
million), Florida ($33 million), and Texas ($29.2 million). California planned to spend the most
on domestic advertising and sales promotion, budgeting $15 million for 2006-2007, followed by
Colorado ($12.7 million), Texas ($12.5 million), Missouri ($12.4 million), and Florida ($11.1 million).
The total collective domestic advertising and sales promotion budget was $248.3 million.
Source: Travel Industry Association of America, Bureau of Labor Statistics
2006 PROPERTY/ROOM BREAKDOWN
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By Location |
Property* |
Rooms+ |
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Suburban |
15,890 |
1,577,475 |
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Highway |
6,770 |
452,228 |
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Urban |
4,491 |
690,849 |
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Airport |
1,957 |
1,957 |
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Resort |
3,596 |
566,642 |
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Small Metro/Town |
14,431 |
827,117 |
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By Rate |
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Under $30 |
863 |
57,830 |
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$30-$44.99 |
7,118 |
435,109 |
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$45-$59.99 |
14,787 |
932,768 |
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$60-$85 |
14,247 |
1,295,464 |
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Over $85 |
10,120 |
1,668,272 |
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By Size |
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Under 75 rooms |
26,896 |
1,146,501 |
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75-149 rooms |
14,547 |
1,541,819 |
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150-299 rooms |
4,118 |
823,966 |
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300-500 rooms |
1,073 |
399,076 |
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Over 500 rooms |
501 |
478,081 |
* Based on a total of 47,135 properties.
† Based on a total of 4,389,443 guestrooms.
Source: Smith Travel Research
THE TYPICAL LODGING CUSTOMER
44% traveled for business
56% traveled for leisure
The typical business room night is generated by a male (65%), age 35–54 (50%), employed
in a professional or managerial position (44%), earning an average yearly household income
of $85,900. Typically, these guests travel alone (56%), make reservations (90%), and pay $112
per room night.
The typical leisure room night is generated by two adults (42%), ages 35–54 (41%), earning
an average yearly household income of $77,100. The typical leisure traveler also travels by auto
(77%), makes reservations (86%), and pays $103 per room night.
For a hotel stay, 35% of all business travelers spend one night, 26% spend two nights, and 39%
spend three or more nights.
Of leisure travelers staying in a hotel, 42% spend one night, 30% spend two nights, and 28%
spend three or more nights.
Source: D.K. Shifflet & Associates, Ltd.
INTERNATIONAL TRAVEL**
- The United States receives a larger share of world international tourism receipts than any other
country in the world. In 2006, spending on travel totaled $86 billion, excluding passenger
fares. The U.S. share of world tourism receipts increased from 16.0% in 1998 to 16.4% in 1999
to 17.4% in 2000. However, in 2001, the U.S. market share registered a dramatic decline to
15.6%, a decline in 2002 to 13.9%, and another marked decline in 2003 to 12.3%. In 2004, the
U.S. share again declined slightly to 11.8%, but rebounded to 12.1% in 2005. The preliminary
estimate for 2006 is a decline to 11.7%.
- The top 10 countries in terms of U.S. arrivals for 2006 were Canada (16 million), Mexico (13.3
million), the United Kingdom (4.2 million), Japan (3.7 million), Germany (1.4 million), France
(790,000), South Korea (758,000), Australia (603,000), Italy (533,000), and Brazil (525,000).
- In fact, each of the top 20 markets registered growth in 2005, and five surpassed previous record
visitor levels—Mexico, Australia, Spain, Ireland, and India. The strongest growth registered
among the top 20 markets came from Brazil (up 26%), China (net up 24%; People’s Republic
up 33%; Hong Kong up 10%), Ireland (up 16%), and Italy (up 16%).
- Unlike 2005, when each of the top 20 markets registered growth over the previous year, country
performance was mixed among the top 20 markets—13 markets had growth in arrivals for the
year compared with 2005, and seven had declines. Records were set for seven countries—
Mexico, South Korea, Australia, Spain, Ireland, India, and the People’s Republic of China.
- The fastest growth registered among the top 20 markets came from China (+19%), India
(+18%), and Spain (+10%).
- In 2006, 51.0 million international* travelers visited the United States, a 4% increase in travelers
from 2005. Overseas** arrivals in 2006 were unchanged at 21.7 million. Canadian arrivals
increased by 8% in 2006 to 16 million. Mexican arrivals increased by 5% to 13.3 million.
- The impact of international travelers on the hotel industry is considerable. In 2006, 17 million
overseas travelers stayed in a hotel/motel. The average length of stay was 7.5 nights, with
1.7 people in the traveling party. The main purposes of trips for these overseas travelers
were leisure, recreation, and holiday at 56%, and business/convention at 31%. These mobile
travelers visited 1.6 states, and to move about the United States they took taxis and limousines
(48%) and rented cars (33%).
- Figures for 2006 reveal international visitor spending in the United States increased by 5%,
resulting in $107.9 billion in total travel receipts. American travelers spent a record $99.5 billion
traveling abroad in 2006, an increase of 5% when compared to 2005. The travel balance of trade
surplus in 2006 was $8.3 billion, an increase of 9% from a revised level of $7.7 billion in 2005.
*International includes Canada, Mexico, and overseas.
**Overseas excludes Canada and Mexico.
Source: U.S. Department of Commerce, International Trade Administration, Office of Travel & Tourism Industries
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Lodging Information