Directory, Digital Data Solutions
Veronica Andrews, Directory, Digital Data Solutions. Veronica provides analytical and end-user perspectives in the development of new STR data products. She also is responsible for designing and delivering product and user training to meet customer needs. Veronica has over 20 years of revenue management experience in the hospitality industry prior to joining STR. She is passionate about the discipline. Her experience includes property and above property leadership roles in both major brand and independent environments. Her experience spans a wide breadth of hotel property types and locations across the country and around the globe. Veronica is a skilled facilitator and mentor, developing hospitality leadership, initiating and growing revenue management cultures where needed. Veronica is a member of the AHLA Food and Beverage Committee, is a Certified Revenue Management Executive (CRME) and serves on the HSMAI Revenue Management Advisory Board.