June 24-25, 2020

Hilton Chicago
Chicago, IL


About the Event

It's time to recognize the women of the hospitality industry and champion the next generation of leaders. Over two impactful days, you'll hear important insights and candid remarks from some of the most successful women executives. We'll network, strategize, and share our knowledge to help our industry - and our women - make the next leap forward.


AHLA is closely monitoring the rapidly evolving COVID-19 situation in the United States. We are engaging with government agencies and gathering information and guidance regularly. As the association looks ahead to future events, the health and safety of our members is our top priority.

To help prevent the spread of COVID-19, the White House is urging people to avoid social gatherings of more than 10 people. The Centers of Disease Control and Prevention (CDC) had previously recommended that in-person events with 50 or more people be postponed or cancelled over the next eight weeks. The CDC has also warned vulnerable populations to avoid unnecessary travel at this time. 

ForWard is scheduled for June 24 & 25 which falls outside of this window and remains scheduled as planned. AHLA will continue to monitor the circumstances and re-evaluate as necessary. Registration refunds will be issued should we need to cancel.

We know this situation will dramatically affect your business and your employees for the foreseeable future, and we are hard at work helping our industry respond to this crisis. Our team has up-to-the-minute resources and information available here.

Information about future programs and events can be found on our calendar or by contacting Allison Brennan on our conventions and events team. 

Advisory Board

Sponsorship Opportunities

Show your support for this groundbreaking event and join us as a sponsor of ForWard: Women Advancing Hospitality. 

Please contact Brad Aldrich, CMHS at or (202) 289-3154 for information on sponsorship opportunities or click here to learn more.

ForWard Sponsors

Hotel Accommodations

The Hilton Chicago is the host hotel for ForWard: Woman Advancing Hospitality. Please click here to book your room by June 2 at the group rate of $219++.



Jill Ellis
U.S. Women's National Soccer Team Head Coach; First Coach to Win Women's World Cup Twice


12:00 PM
Registration Opens
1:00 - 5:00 PM
General Session
5:00 - 6:30 PM
Networking Reception
6:30 - 8:30 PM
Hosted Networking Dinners

(Additional registration required - details to follow)

6:00 AM
Yoga Session (optional)

Presented by Anheuser-Busch

7:30 - 8:30 AM
8:00 - 9:30 AM
General Session
9:30 AM - 12:30 PM
Breakout Sessions
12:30 - 2:00 PM
Keynote Luncheon

For additional information please click here.


Registration for ForWard: Women Advancing Hospitality is now open. Please click below to register online or here to complete and submit your paper form. To register your group, please complete the form and return to Allison Brennan,

Type Regular Pricing
AHLA Member $500
Group Rate - 6 registrants
(AHLA Members Only)
Under 30/Student 
(AHLA Members Only)
Non-members $1,000
Register Now