ForWard: Women Advancing Hospitality

May 11-12, 2021

Hilton Chicago
Chicago, IL

ForWard has gone digital! Learn more about the ForWard Webinar Series. 


ForWard 2021

About the Event

It's time to recognize the women of the hospitality industry and champion the next generation of leaders. Over two impactful days, you'll hear important insights and candid remarks from some of the most successful women executives. We'll network, strategize, and share our knowledge to help our industry - and our women - make the next leap forward.

Impact of Coronavirus on ForWard 2020

In light of the unprecedented situation surrounding COVID-19, AHLA's ForWard: Women Advancing Hospitality has been rescheduled to May 11-12, 2021 at the Hilton Chicago.

Joining us for this signature AHLA event will be an opportunity for our members to convene and share information as we moved ForWard together. 

If you registered for the June 2020 program:

  • Registration: AHLA has automatically transferred your registration to 2021. Please contact Allison Brennan if you cannot attend and require a refund. 
  • Hotel reservations: The Hilton Chicago has cancelled all reservations made in the AHLA block for the original June 2020 Program. Booking information for 2021 will be available soon.

Advisory Board

Sponsorship Opportunities

Show your support for this groundbreaking event and join us as a sponsor of ForWard: Women Advancing Hospitality. 

Please contact Brad Aldrich, CMHS at or (202) 289-3154 for information on sponsorship opportunities or click here to learn more.

Thank you to our 2020 Sponsors!


Hotel Accommodations

The Hilton Chicago is the host hotel for ForWard: Woman Advancing Hospitality. Please click here to book your room at the group rate of $239++ by April 19, 2021.



Jill Ellis
U.S. Women's National Soccer Team Head Coach; First Coach to Win Women's World Cup Twice


12:00 PM
Registration Opens
1:00 - 5:00 PM
General Session
5:00 - 6:30 PM
Networking Reception
6:30 - 8:30 PM
Hosted Networking Dinners

(Additional registration required - details to follow)

6:00 AM
Yoga Session (optional)

Presented by Anheuser-Busch

7:30 - 8:30 AM
8:00 - 9:30 AM
General Session
9:30 AM - 12:30 PM
Breakout Sessions
12:30 - 2:00 PM
Keynote Luncheon


Register before January 31, 2021 to take advantage of Early Pricing. Click below to register online or here to complete and submit your paper form. To register your group, please complete the form and return to Allison Brennan,

Type Early Pricing Regular Pricing
AHLA Member $400 $500
Group Rate - 6 registrants 
AHLA Members Only
$2,000 $2,500
Under 30/Student 
AHLA Members Only
Non-members   $1,000
Register Now