Analysis: Hotels projected to pay record taxes and wages in 2024

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Click here for state-by-state hotel tax revenue projections
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WASHINGTON (April 8, 2024) – America’s hotels are projected to generate record levels of federal, state, and local tax revenue this year while paying employees historic totals of wages, salaries, and other compensation, according to state-by-state projections released today by the American Hotel & Lodging Association.

The data show hotels are projected to generate a total of nearly $83.4 billion in tax revenue in 2024. The 10 states projected to generate the highest hotel tax revenue in 2024 are:

Hotels are projected to pay a record high total of wages, salaries, and compensation in 2024 – $123.4 billion compared to $118.0 billion in 2023. The 10 states projected to pay the highest amounts of hotel wages in 2024 are:

Nominal hotel guest spending on lodging, transportation, food and beverage, retail, and other expenses is expected to reach $758.6 billion in 2024, up nearly 5% from 2023 and almost 24% above 2019 levels. The 10 states projected to see the most hotel guest spending in 2024 are:

And while hotels are expected to hire about 45,000 new employees this year, according to the analysis, hotels will still fall about 225,000 jobs short of the nearly 2.37 million people that were employed in 2019.

The 10 states expected to have the highest hotel employment levels in 2024 are:

 

The nationwide workforce shortage is making it difficult to hire new staff even as hotels are paying near-historic average wages and offering more benefits and flexibility than ever before. In February 2024, national average hotel wages were $23.84 per hour, according to the Bureau of Labor Statistics.

 

As of February, there were 8.8 million job openings in the United States and only 6.5 million unemployed people to fill those jobs, according to the Bureau of Labor Statistics, and there are currently more than 80,000 hotel jobs open in the U.S., according to Indeed.

 

“Historic projections for wage and tax revenue totals point to a strong 2024 for hoteliers. But our industry is facing significant obstacles to growth. These include the ongoing nationwide labor shortage, stubborn inflation, and a federal regulatory agenda that threatens future economic expansion,” said AHLA Interim President & CEO Kevin Carey. “AHLA will continue to fight for solutions to these pressing challenges so hoteliers can focus on what they do best: serving guests.”

For more information, see AHLA’s 2024 State of the Hotel Industry Report.