Hear from Industry Leaders


Hotel CEO's share the historic damage on their businesses and our entire industry.
 

Arne  Mark  Accor

ihg  David  Peter
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Front Desk Feedback

Front Desk Feedback is AHLA's member polling series, created to provide an industry snapshot on how the latest economic and social trends are affecting the management of hotels. Front Desk Feedback also collects real-time feedback and opinions from a broad sample of hoteliers from across the country.

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Since the Virus Started

  • State by State Breakdown: Job Loss Figures (download)
  • Economic Talking Points
  • As of July 8th, nearly 6 out of 10 open hotel rooms were empty across the country per STR. This is in addition to the thousands of hotels shuttered completely.
  • Since the public health issue began escalating in mid-February in the U.S., hotels have already lost more than $40 billion in room revenue. 
    • This figure is devastating with hotels currently on pace to lose up to $400 million in room revenue per day based on current occupancy rates and revenue trends. 
    • STR and Tourism Economics are projecting revenue losses of 50% for the year. Last week, revenues were 45% of what they were last year per STR.
  • The human toll is equally devastating with major hotel managers already reporting significant layoffs and furloughs.
    • The Bureau of Labor Statistics reported that 7.7M hospitality and leisure jobs were lost
      in April.
    • With 70% of direct hotel employees laid off or furloughed, hotel workers are losing more than $2.4B in earnings each week.
  • Individual hotels and major operators are projecting occupancies below 20%. At an occupancy rate of 35% or lower, hotels may simply close their doors, putting 33,000 small business at immediate risk.
  • STR reported that in May, U.S. hotel operating profits fell by 110% compared to last year, meaning that hoteliers simply have no revenue to pay their costs.
     

By State: Testimonials, Headlines, Job Losses

Alabama AlaskaArizona - Arkansas California - Colorado - Delaware Florida Georgia - Hawaii Idaho - Illinois - Indiana Iowa - Kansas Kentucky - Louisiana - Maine Massachusetts - Maryland Michigan - Minnesota Mississippi - Missouri - Montana - Nebraska - New HampshireNew Jersey - New MexicoNew York - North Carolina - North Dakota Ohio - Oklahoma Oregon - Pennsylvania - Rhode Island South Carolina South Dakota - Tennessee Texas - Utah Virginia - WashingtonWest Virginia - Wisconsin - Wyoming

State by State breakdown