ForWard @ The Lodging Conference

September 29-30, 2021

JW Marriott Desert Ridge
Phoenix, AZ

ForWard @ Lodging

About the Event

Join AHLA for the first annual ForWard @ The Lodging Conference. Move your professional growth ForWard - either in-person or virtually. 

Program highlights include:

  • You're in the Driver's Seat: Women in the Post-Pandemic Workforce 
  • The Path to Hotel Ownership 
  • CEO Spotlights: Women in the C-Suite 
  • Communicating to Build Meaningful Relationships
  • Plus multiple networking opportunities, interactive sessions and sunrise yoga!

View the Program*

*Current as of September 22, 2021


4:30-5:30 PM
Cocktail Reception
6:00 PM
ForWard Advisory Committee Dinner (invitation only)

6:00 - 6:45 AM
Sunrise Yoga presented by UnitedHealth Group
7:30-8:30 AM
8:00-11:00 AM
General Session
11:00-11:30 AM
Networking Break
11:30 AM - 1:00 PM
General Session & Closing Luncheon


ForWard @ The Lodging Conference will be ticketed separately from The Lodging Conference registration. Please click here to register for ForWard @ The Lodging Conference. 

Please reach out to Allison Brennan if you have any questions.

Registration Type Cost
AHLA Member $250
AHLA U30 Member $150
AHLA Group (5 members) $1,250
Non-Member $500
Reception Only $75
Virtual Only $50

AHLA has reserved a limited number of rooms on Wednesday, September 29 and/or Thursday September 30 at the JW Marriott Desert Ridge.  Rooms are available at The Lodging Conference rate of $339++ per night on a space available basis.  Secure your reservation here.

Lodging Conference overflow blocks at nearby properties are also available here. 




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