ForWard @ The Lodging Conference

September 29-30, 2021

JW Marriott Desert Ridge
Phoenix, AZ

ForWard @ Lodging

About the Event

Join AHLA for this special edition of ForWard @ The Lodging Conference.

Program highlights include:

  • Women in the Post-Pandemic Workforce
  • Communications & Building Meaningful Relationships
  • DE&I - AHLA Foundation Initiatives and How to Engage
  • Women in Technology & Innovation

Full agenda and speakers can be found below. Current as of June 17, 2021.



4:30-5:30 PM
Cocktail Reception
6:00 PM
ForWard Advisory Committee Dinner (invitation only)

8:00 AM
8:30-11:15 AM
General Session
11:15-11:45 AM
Networking Break
11:45 AM - 12:45 PM
Breakout Sessions
1:00-2:15 PM
Closing Keynote Luncheon


ForWard @ The Lodging Conference will be ticketed separately from The Lodging Conference registration. Please click here to register for ForWard @ The Lodging Conference. 

Please reach out to Allison Brennan if you have any questions.

Registration Type


AHLA Member $250
AHLA U30 Member $150
AHLA Group (5 members) $1,250
Non-Member $500

AHLA has reserved a limited number of rooms on Wednesday, September 29 and/or Thursday September 30 at the JW Marriott Desert Ridge.  Rooms are available at The Lodging Conference rate of $339++ per night on a space available basis.  Secure your reservation here.

Lodging Conference overflow blocks at nearby properties are also available here. 



Register Now