Hospitality Guest Room Entertainment Research

Presenter:

• Jon Giegengack, Founder and Principal, HUB Entertainment Research

Streaming video, mobile devices and "all-you-can-eat" subscriptions have transformed how people consume entertainment. But how do all of these new habits translate what people want, or expect, when it comes to entertainment when they're traveling? This presentation covers key findings of a research study among hotel guests, including:

• How has entertainment consumption changed at home?
• What are the most important entertainment technologies that guests want to have in their room?
• Which are the most valuable features to target consumers - the things that will make them choose one property over another?

The research study was funded by DIRECTV.