Transparency and guest satisfaction are at the core of the hotel industry’s business model. Making sure guests have all the necessary information prior to booking their room is paramount. AHLA supports policies that make it easier for consumers to know who they are engaging with during the booking process and promote initiatives that stop deceptive booking practices, particularly those websites and call centers participating in fraudulent activity by posing as the hotel website without revealing proper disclosures that they are not affiliated with the hotel.
AHLA and the lodging industry support the Stop Online Booking Scams Act, introduced in the House as H.R.2495 by U.S. Representatives Lois Frankel (D-FL), Ileana Ros-Lehtinen (R-FL) and Peter Welch ( D-VT) and in the Senate as S.1164 by U.S. Senators Steve Daines (R-MT), Bill Nelson (D-FL), Amy Klobuchar (D-MN) and Deb Fischer (R-NE). Both pieces of legislation would effectively combat these deceptive practices, ensure more transparency in the booking process, and hold unscrupulous actors accountable. We encourage Congress, Federal Trade Commission (FTC), state Attorneys General and consumer groups to actively engage in protecting consumers from misleading and deceptive marketing.
To avoid potential booking scams, it’s always safest to book direct with the hotel: You get what you want and need and often the better value when you book direct.