Introducing: The Guide

Accenture has just launched the second issue of The Guide, your essential ticket to the travel industry.

In this edition, you’ll find insights and examples from industry pioneers on how to navigate the shift to sustainability and become a responsible travel company:

• Marriott International and WTTC explain how they are driving sustainability—and how they’ve empowered their leadership, employees, customers and members to become more responsible.
• In an exclusive video interview, Scott Kirby, CEO of United Airlines, shares his pioneering vision for a sustainable airline and talks about how travel companies can do the right thing for their customers, their people, and the planet.
• Our new report Navigating the shift to sustainability looks at how powerful drivers such as consumer taste and values are shifting the priorities for travel companies.
• Dr. Jesko Neuenburg, Global Travel and Aviation Sustainability Lead at Accenture, explores how to meet the sustainability challenge in his latest blog.
• Alaska Airlines, WTTC and other leaders in sustainability identify promising solutions and potential actions to achieve a net zero future.  
• Inspiring inclusion:  
• Alyson Taylor, Chief Customer Officer from American Airlines, shares how being a global citizen helps drive inclusion.
• Our new report Helping women thrive in the travel Industry analyzes how major travel companies can shape the workforce of the future.