HTNG Elects New Vendor Advisory Council Members


WASHINGTON (July 9, 2021) –  Hospitality Technology Next Generation’s (HTNG’s) annual elections introduce qualified representatives to serve on its Vendor Advisory Council and two elected co-chairs to lead the council and join HTNG's Executive Leadership Group (ELG) (formerly HTNG’s Board of Governors).
HTNG’s Vendor Advisory Council provides a platform to gather cutting-edge technology vendors to tackle critical technology needs and concerns within the hospitality industry, and ensure HTNG is devoting efforts to these needs. The Vendor Advisory Council contributes thought leadership and develops solution-oriented concepts to shape technology priorities within the hospitality industry.
There were 25 candidates nominated for this year’s available positions. These representatives were all nominated and elected by the vendor community and consultants. The new and re-elected members joining HTNG’s Vendor Advisory Council are:

  • Larry Birnbaum, Principal Advisor, Xenios Group
  • Jeff Bzdawka, CEO, Knowland
  • Vanessa Ogle, CEO, Enseo
  • Luis Segredo, CEO & Co-Founder, Data Travel, LLC
  • Stephen Newman, Founder & CEO, *Startup Seat

In addition to the Vendor Advisory Council’s annual elections, the group held leadership elections selecting Jeff Bzdawka of Knowland and Luis Segredo of Data Travel, LLC as co-chairs, who will also serve on the ELG.
“The voice of the vendor community has always been critical in shaping HTNG’s mission, and we cannot thank our council representatives enough for their constant support and guidance,” said Michael Blake, SVP and CTO of the American Hotel & Lodging Association (AHLA). “I’d like to be the first to congratulate both our new and returning members coming out of this year’s election – welcome to the team!”
For more information about HTNG’s Vendor Advisory Council, please visit

About Hospitality Technology Next Generation (HTNG), a committee of The American Hotel & Lodging Association (AHLA)
For nearly twenty years, HTNG served as the premier technology solutions association in the hospitality industry, with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. In 2021, HTNG completed a strategic combination with AHLA becoming a committee dedicated to expanding its reach and serving as the leading voice for technology in the hospitality industry, globally. 

HTNG's members participate in technology-focused workgroups to address specific business problems and develop best practices, standards, guidance and additional solution sets to help move hospitality forward. These specifications, white papers, buyer guides and additional resources can be found here. For more information, visit