AHLA's State of the Industry Report outlines the forecasted state of the hotel industry in 2021 and into the immediate future. The report examines the high-level economics of the hotel industry’s recovery, the specific impact on and eventual return of business travel, and consumer travel sentiments.
SAMPLE SOCIAL POSTS
  • New AHLA report examines the hotel industry’s recovery, the specific impact on and eventual return of business travel, and consumer travel sentiments. View the report.
  • The impact of COVID-19 on the travel industry so far has been nine times that of 9/11. Hotels were one of the first industries affected by the pandemic and it will be one of the last to recover. View the report.
  • View the report. In 2021, many challenges remain for hotels. Despite obstacles, hotels across the country are resilient and focused on creating an environment ready for guests when travel begins to return in 2021. View the report.
  • Hotels support one in 25 American jobs before COVID. While the industry expects to gain jobs this year, we won’t reach pre-pandemic levels until 2023: [LINK]
  • New AHLA industry report expects business travel to lag at least 85% through April: [LINK]
  • #FACT: More than 56% of Americans see vaccine as a key to travel, and over one-third feel comfortable staying in hotel. [LINK]

REPORTS KEY FINDINGS

  • Half of U.S. hotel rooms projected to remain empty
  • Leisure and hospitality sector ended 2019 down 4 million jobs
  • Hotels to add 200,000 direct jobs, but remain 500,000 below 2019 levels
  • Business travel expected down 85% through April
  • 56% of consumers expect to travel for leisure
  • Nearly half of consumers see vaccine distribution as key to travel
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