Extended Stay Hotels: A Comprehensive Messaging Guide

This guide is designed to bring clarity, alignment, and consistency to how we, as an industry, speak about and advocate for the extended stay category. It aims to: 

• Define the distinct characteristics that differentiate extended stay from traditional transient lodging
• Provide strategic messaging and positioning that can be used collectively when engaging with local municipalities and decision-makers
• Offer a unified framework that fosters industry-wide cohesion in the development, planning, and promotion of extended stay hotels

The American Hotel & Lodging Association (AHLA) Extended Stay Committee (comprised of industry brands, owners, and operators/management companies) developed this resource to drive industry alignment and positioning centric to extended stay hotel properties.