Attribute Modeling for the Distribution Ecosystem
The Distribution of Availability, Rates and Inventory (ARI) continues to be a challenge for hotels to provide seamless integration of ARI to distribution partners. How can hotels provide detailed ARI that enables all their revenue management strategies and allows a traveler to purchase their experience based on how the hotel chooses to merchandise their product? The industry is moving toward various types of selling that include attributes and experiences that affect how integration messaging would need to be handled. This workgroup will lead discussions on what is needed to meet the needs of the Distribution Channel, Hotel and the Traveler.
Business Analytics Transactional Extract (BATE) Phase IV *Pre-Charter
Over 400 property management systems (PMS) on the market store valuable transaction data ripe for analysis, but no standards exist to export all of that data. HTNG's Business Analytics Transactional Extract Workgroup will develop a standard Extract, Transform and Load (ETL) target to create consistency across the industry.
Express PMS Integrations
For hotels, the PMS serves as the primary interface for guests, reservations, folio and room data. Due to this, any system that interfaces with these entities requires an integration to be affective. Currently, the process of system integrations in hotels are generally lengthy and complex, especially integrations with the PMS systems. This workgroup will bring together the PMS providers and ecosystem partners to explore and develop best practices that drive improvements to the integration processes and increase efficiency.
Optimizing Lodging Content for the Distribution Ecosystem
As the industry has evolved toward various types of selling that include attributes and experiences, it has placed increasing demands for distinct attributes that can be assembled and tailored for consumer shopping. In order to support these new methods of selling, it is vital that the manual and fragmented content distribution process gets transformed into a digital, integrated and dynamic ecosystem.
Refining Marketing Initiatives *Pre-charter
With shifting customer priorities, leaner teams and reduced budgets, commercial technology teams need to focus on new markets by looking through a new lens at their current channels. Teams must learn to respond to short-lived market trends and adjust top-line strategies accordingly. Now more than ever, it is important to automate marketing, sales and revenue management processes to establish common data links across platforms and channels and broadly measure ROI outcomes.
This team will focus on creating APIs to address evolving revenue management needs.
Staff Alert Technology
This workgroup completed their project but a new phase is spinning up. You can join below to be included during the pre-charter phase of this workgroup.