5G for Hospitality
Spectrum, protocol, speed and latency are just a few changes and benefits of a 5G deployment, but how will this affect connectivity in a modern hospitality company? This group will dispel 5G myths and address use cases that touch infrastructure, IoT, edge computing and many others.
911 Location Communication
This group will produce a document that provides hoteliers and hospitality technology professionals an overall understanding of the Kari's Law, as well as information adequate to help them ensure their hotels' MLTS are compliant with the laws. In addition, the document will help hoteliers select new MLTS solutions with confidence that they are compliant with these new laws, and capable of incorporating future-named technologies planned to meet the future requirements.
AI for Hospitality
Artificial Intelligence (AI) has had a broad impact on technology, but what are the key considerations in hospitality? Building management, chatbots, revenue and network management are just a few examples. Will standardization, use case evaluation or a broad program of education help the hospitality industry take the plunge into AI? This group will create a framework for hospitality AI strategies, including basic technology guidance and key deployment and implementation considerations. This will help hospitality companies accurately evaluate the solution marketplace and set the direction of AI adoption at their companies.
Attribute Modeling for the Distribution Ecosystem
The Distribution of Availability, Rates and Inventory (ARI) continues to be a challenge for hotels to provide seamless integration of ARI to distribution partners. How can hotels provide detailed ARI that enables all their revenue management strategies and allows a traveler to purchase their experience based on how the hotel chooses to merchandise their product? The industry is moving toward various types of selling that include attributes and experiences that affect how integration messaging would need to be handled. This workgroup will lead discussions on what is needed to meet the needs of the Distribution Channel, Hotel and the Traveler.
Business Analytics Transactional Extract (BATE)
Over 400 property management systems (PMS) on the market store valuable transaction data ripe for analysis, but no standards exist to export all of that data. HTNG's Business Analytics Transactional Extract Workgroup will develop a standard Extract, Transform and Load (ETL) target to create consistency across the industry.
Express PMS Integrations
For hotels, the PMS serves as the primary interface for guests, reservations, folio and room data. Due to this, any system that interfaces with these entities requires an integration to be affective. Currently, the process of system integrations in hotels are generally lengthy and complex, especially integrations with the PMS systems. This workgroup will bring together the PMS providers and ecosystem partners to explore and develop best practices that drive improvements to the integration processes and increase efficiency.
Fiber to the Room
This group created a series of best practice documents and webinars on how to effectively deliver and deploy a fiber network in a hotel. Deliverables included and introduction to fiber and Passive Optical Network (PON) technology and design guides for new builds and retrofits. The group is now documenting case studies and power deployment scenarios.
Global Privacy Regulations
As HTNG has already published documentation and resources on the European Union's (EU's) General Data Protection Regulation (GDPR), this workgroup will focus on other important regional privacy regulations organizations need to abide by such as (but not limited to) the California Consumer Privacy Act (CCPA) and the General Data Privacy Law (LGPD) in Brazil.
Guest Room Entertainment
Guest entertainment in hospitality has rapidly evolved from the single stream broadcast, cable or satellite, networks to a complex, sophisticated a-la-cart ecosystem of suppliers, content providers and services that have direct access to consumers. As a result, planning an ideal guest entertainment experience requires constant re-evaluation, changes in strategy and investments that leave brands, owners and ultimately guests frustrated.
Hybrid Meetings and Events
The meetings and events space has historically drawn a vast amount of business for the hotel industry, but the COVID-19 pandemic has detrimentally evaporated both business and leisure travel throughout 2020 and up until now. This group will work to expedite the return to recovery by creating a playbook to help hospitality companies adapt to the short-term and long-term effects of the pandemic, both regarding business and leisure events. This output will enable hotels to support new types of meetings that expand beyond the traditional in-person event space, utilizing virtual meeting technology and health management techniques that will return hotels to prior meeting and event profitability.
Indoor Air Quality
As a result of the pandemic, indoor air quality measures and related technology, products and performance may become table stakes in hospitality companies. This workgroup will help many companies evaluate the potential risks, discover the benefits around the healthy building movement, assist in defining hotel energy efficiency and explore implementation opportunities so that customers and staff are confident in the return to work, meetings and events, hotel rooms and common spaces.
No Room for Trafficking *Pre-charter
Human trafficking all too frequently takes place throughout the hospitality industry. This issue can be minimized, and possibly even eliminated, through education, training and technological best practices. This team will identify processes and assistive technologies to create deliverables for hoteliers to have the ability to disrupt human trafficking and protect their guests, staff and properties.
Optimizing Lodging Content for the Distribution Ecosystem
As the industry has evolved toward various types of selling that include attributes and experiences, it has placed increasing demands for distinct attributes that can be assembled and tailored for consumer shopping. In order to support these new methods of selling, it is vital that the manual and fragmented content distribution process gets transformed into a digital, integrated and dynamic ecosystem.
Optimizing Relationships Between Marketing and IT
The goal of this workgroup is to help organizations improve the relationship between their commercial technologies and IT departments to operate more efficiently. With new guest priorities and in many cases, less resources, how and what information needs to be shared across the organization that will help optimize the relationship between these two groups?
Payment Services Directive 2 (PSD2)
The Payment Services Directive (PSD v2, Directive (EU) 2015/2366) is a new set of laws focused on banking and payment processes in the European Union. As a result, strong customer authentication and certain types of technology processes must be adopted by many industries, including hospitality. This regulation may require significant changes in payment processing, implementation and security practices in hotels and their partners. This group will evaluate operational and technical requirements of PSD2, including strong customer authentication, 3DS adoption and more.
This workgroup released a Version 1.0 Framework in February 2013 and published an updated, Version 2.0 Framework in 2016. This group continues to address the secure payments landscape. The next steps for this group will be to publish a white paper on cloud-based PMS, update all HTNG payment documents and offer strategies to avoid the use of a primary account number (PAN) as a record identifier.
Refining Marketing Initiatives *Pre-charter
With shifting customer priorities, leaner teams and reduced budgets, commercial technology teams need to focus on new markets by looking through a new lens at their current channels. Teams must learn to respond to short-lived market trends and adjust top-line strategies accordingly. Now more than ever, it is important to automate marketing, sales and revenue management processes to establish common data links across platforms and channels and broadly measure ROI outcomes.
Staff Alert Technology *Pre-charter
This workgroup completed their project but a new phase is spinning up. You can join below to be included during the pre-charter phase of this workgroup.
Unique Hospitality Identifier
Unique Hospitality Identifiers (UHI) can identify and provide information about legal entities within the hospitality industry. In technical terms, a UHI is a random code that any entity (or initially just hotels, or any arbitrary segment of travel or hospitality) within the hospitality industry can register for. UHIs can be linked together to identify relationships such as a hotel with its franchise, chain and member associations. Once registered, any other entity in the industry can query and use the UHI codes to exchange information about the entity and transactions in which they might be involved.