Explore our workgroups below. Become a member to join one yourself!

HTNG Workgroups are comprised of groups of people who meet regularly to solve industry challenges. When problems are identified, workgroup members collaborate to solve the issue and create an end deliverable. In addition to solving challenges, workgroups provide excellent opportunities for interaction between members to help form customer, supplier and partner relationships.

  • Active Workgroups: A group of individuals regularly meet on these topics to solve industry problems stated from their charter. After being chartered, these groups typically run for 6-12 months until completion.
  • Potential Workgroups: An idea put forth by industry stakeholders for a possible workgroup.
  • Completed Workgroups: A workgroup that has completed deliverables and may be reconvened for updates in the future.

For questions or for more information, please contact workgroups@htng.org.

To submit an idea for a potential workgroup, please fill out this form.

 

Active Workgroups

5G for Hospitality

Spectrum, protocol, speed and latency are just a few changes and benefits of a 5G deployment, but how will this affect connectivity in a modern hospitality company? This group will dispel 5G myths and address use cases that touch infrastructure, IoT, edge computing and many others.

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AI for Hospitality

Artificial Intelligence (AI) has had a broad impact on technology, but what are the key considerations in hospitality? Building management, chatbots, revenue and network management are just a few examples. Will standardization, use case evaluation or a broad program of education help the hospitality industry take the plunge into AI? This group will create a framework for hospitality AI strategies, including basic technology guidance and key deployment and implementation considerations. This will help hospitality companies accurately evaluate the solution marketplace and set the direction of AI adoption at their companies.

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Attribute Modeling for the Distribution Ecosystem

The Distribution of Availability, Rates and Inventory (ARI) continues to be a challenge for hotels to provide seamless integration of ARI to distribution partners. How can hotels provide detailed ARI that enables all their revenue management strategies and allows a traveler to purchase their experience based on how the hotel chooses to merchandise their product? The industry is moving toward various types of selling that include attributes and experiences that affect how integration messaging would need to be handled. This workgroup will lead discussions on what is needed to meet the needs of the Distribution Channel, Hotel and the Traveler.

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Business Analytics Transactional Extract (BATE)

Over 400 property management systems (PMS) on the market store valuable transaction data ripe for analysis, but no standards exist to export all of that data. HTNG's Business Analytics Transactional Extract Workgroup will develop a standard Extract, Transform and Load (ETL) target to create consistency across the industry.

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Express PMS Integrations

For hotels, the PMS serves as the primary interface for guests, reservations, folio and room data. Due to this, any system that interfaces with these entities requires an integration to be affective. Currently, the process of system integrations in hotels are generally lengthy and complex, especially integrations with the PMS systems. This workgroup will bring together the PMS providers and ecosystem partners to explore and develop best practices that drive improvements to the integration processes and increase efficiency.

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Global Privacy Regulations

As HTNG has already published documentation and resources on the European Union's (EU's) General Data Protection Regulation (GDPR), this workgroup will focus on other important regional privacy regulations organizations need to abide by such as (but not limited to) the California Consumer Privacy Act (CCPA) and the General Data Privacy Law (LGPD) in Brazil.

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Guest Room Entertainment

Guest entertainment in hospitality has rapidly evolved from the single stream broadcast, cable or satellite, networks to a complex, sophisticated a-la-cart ecosystem of suppliers, content providers and services that have direct access to consumers. As a result, planning an ideal guest entertainment experience requires constant re-evaluation, changes in strategy and investments that leave brands, owners and ultimately guests frustrated.

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Hybrid Meetings and Events

The meetings and events space has historically drawn a vast amount of business for the hotel industry, but the COVID-19 pandemic has detrimentally evaporated both business and leisure travel throughout 2020 and up until now. This group will work to expedite the return to recovery by creating a playbook to help hospitality companies adapt to the short-term and long-term effects of the pandemic, both regarding business and leisure events. This output will enable hotels to support new types of meetings that expand beyond the traditional in-person event space, utilizing virtual meeting technology and health management techniques that will return hotels to prior meeting and event profitability.

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Indoor Air Quality

As a result of the pandemic, indoor air quality measures and related technology, products and performance may become table stakes in hospitality companies. This workgroup will help many companies evaluate the potential risks, discover the benefits around the healthy building movement, assist in defining hotel energy efficiency and explore implementation opportunities so that customers and staff are confident in the return to work, meetings and events, hotel rooms and common spaces.

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Next Generation Infrastructure

The expansion of new technologies and services are pushing hotel networks and associated infrastructure toward a requirement for a converged, ubiquitous hotel network. If not addressed, this could lead to expensive retrofits, lost business capabilities and potential hotel opening delays. To solve this problem, the group will create a simplified reference network design and infrastructure that converges multiple networks to support the current and anticipated future services of a hotel. This solution improves the guest experience by more effectively managing throughput to the end user, reducing network downtime, and easing the ability to add new technologies. The hotel should see a reduction in total cost of ownership over the lifetime of the network while improving overall operational efficiency and security.

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No Room for Trafficking *Pre-charter

Human trafficking all too frequently takes place throughout the hospitality industry. This issue can be minimized, and possibly even eliminated, through education, training and technological best practices. This team will identify processes and assistive technologies to create deliverables for hoteliers to have the ability to disrupt human trafficking and protect their guests, staff and properties.

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Optimizing Lodging Content for the Distribution Ecosystem

As the industry has evolved toward various types of selling that include attributes and experiences, it has placed increasing demands for distinct attributes that can be assembled and tailored for consumer shopping. In order to support these new methods of selling, it is vital that the manual and fragmented content distribution process gets transformed into a digital, integrated and dynamic ecosystem.

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Optimizing Relationships Between Marketing and IT

The goal of this workgroup is to help organizations improve the relationship between their commercial technologies and IT departments to operate more efficiently. With new guest priorities and in many cases, less resources, how and what information needs to be shared across the organization that will help optimize the relationship between these two groups?

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Payment Services Directive 2 (PSD2)

The Payment Services Directive (PSD v2, Directive (EU) 2015/2366) is a new set of laws focused on banking and payment processes in the European Union. As a result, strong customer authentication and certain types of technology processes must be adopted by many industries, including hospitality. This regulation may require significant changes in payment processing, implementation and security practices in hotels and their partners. This group will evaluate operational and technical requirements of PSD2, including strong customer authentication, 3DS adoption and more.

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Payments

This workgroup released a Version 1.0 Framework in February 2013 and published an updated, Version 2.0 Framework in 2016. This group continues to address the secure payments landscape. The next steps for this group will be to publish a white paper on cloud-based PMS, update all HTNG payment documents and offer strategies to avoid the use of a primary account number (PAN) as a record identifier.

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Refining Marketing Initiatives *Pre-charter

With shifting customer priorities, leaner teams and reduced budgets, commercial technology teams need to focus on new markets by looking through a new lens at their current channels. Teams must learn to respond to short-lived market trends and adjust top-line strategies accordingly. Now more than ever, it is important to automate marketing, sales and revenue management processes to establish common data links across platforms and channels and broadly measure ROI outcomes.

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Unique Hospitality Identifier

Unique Hospitality Identifiers (UHI) can identify and provide information about legal entities within the hospitality industry. In technical terms, a UHI is a random code that any entity (or initially just hotels, or any arbitrary segment of travel or hospitality) within the hospitality industry can register for. UHIs can be linked together to identify relationships such as a hotel with its franchise, chain and member associations. Once registered, any other entity in the industry can query and use the UHI codes to exchange information about the entity and transactions in which they might be involved.

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U.S. Emergency Communications

Recent regulations require hospitality companies to carefully evaluate new communication systems for capabilities that enhance emergency responder access to hotels. At the same time, system providers must implement these product capabilities in order to effectively serve the hospitality community. As a result, this workgroup will bring together hoteliers and telecommunications providers to evaluate emergency communication requirements (beginning with 911 and 988), impact on hospitality, and specific steps stakeholders should take to reduce overall risk to their respective organizations.

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