AHLA and Procure Impact launch Dignity of Work Pledge to create 100,000 hours of work for overlooked populations


Take the pledge here 

WASHINGTON – (February 27, 2024) – The American Hotel & Lodging Association (AHLA), the largest hotel association in the United States, and Procure Impact, a first-of-its-kind B2B marketplace for products that support overlooked communities, today announced the launch of the Dignity of Work Pledge, an initiative to create 100,000 hours of paid employment for overlooked populations.

Many hospitality companies have made significant commitments to building positive and sustainable social impact through their supply chains. Procure Impact’s B2B marketplace provides companies the opportunity to easily source responsibly and achieve social impact goals.

Each vendor on the Procure Impact platform employs individuals facing barriers to work, including survivors of trafficking, veterans, at-risk youth, refugees, individuals with disabilities, and individuals who have experienced poverty, incarceration, homelessness, mental health issues and trauma, or substance use disorders.

Procure Impact tracks the impact of each transaction made on its platform by calculating the number of shift hours created, making it easy for hospitality companies to report on their impact goals and measure their progress.

By taking the Dignity of Work Pledge, hospitality companies commit to increasing the percentage of their purchases made with vendors on Procure Impact's platform and to regularly report their progress, which will be shared on AHLA’s Responsible Stay website.

AHLA’s Responsible Stay initiative unites members behind core sustainability principles, including responsible sourcing, energy efficiency, water conservation, and waste reduction.

“We believe the hospitality sector is uniquely positioned to harness its purchasing power to create unique and meaningful guest experiences and change millions of lives in the process. We are excited to partner with so many pioneers in hospitality who are building spaces and places grounded in belonging and purpose through the products that they feature and purchase,” said Procure Impact Founder & CEO Lauren McCann.

“Responsible sourcing is all about delivering value to guests while creating positive social and environmental impacts,” said AHLA President & CEO Chip Rogers. “Procure Impact makes it easy for hospitality companies to do just that.”

Founding partners who have committed and signed the Dignity of Work Pledge include Davidson Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, CoralTree Hospitality, Atrium Hospitality, Pacific Hospitality Group, Modus Hotels and 21c Museum Hotels. Participating hotels manage over 110,000 hotel rooms nationwide.

“A job is one of the most transformative ways to help someone improve their life. By purchasing through Procure Impact, we get quality products and know that our company is having a lasting impact in our communities by creating job opportunities for people who wouldn’t otherwise have access to work,” said Kenzie Vath, Vice President of Strategic Partnerships at Pacific Hospitality Group.

“At Atrium, we take social and environmental responsibility very seriously and see it as a business imperative because of the significant correlation to the lives and health of the communities we serve. We are committed to providing an unparalleled vacation experience. Procure Impact helps us elevate the guest experience with wonderful products that inspire and delight our customers,” said Chris O‘Donnell, Chief Operating Officer, Atrium Hospitality.

“We firmly believe that a strong sense of community is essential. For the past 40 years, Sage has been dedicated to making an impact in the neighborhoods where we live, work, and play, and we are honored to partner with Procure Impact as we double down on our commitment to lead with purpose and accelerate our impact,” said Daniel del Olmo, President, Sage Hospitality Group.

“At Davidson Hospitality Group, we believe that strong community bonds elevate exceptional hospitality from profit-focused to people-first. Our partnership with Procure Impact goes to the core of who we are as a company — how we live our values to always do what’s right and serve others with love,” said Thom Geshay, CEO & President, Davidson Hospitality Group.

To learn more about Procure Impact visit procureimpact.us or fill out this contact form. To view the Dignity of Work Pledge, click here.