DENVER, Colo. (October 26, 2025) – According to a new ⁠economic impact report conducted by Oxford Economics, Denver’s hospitality industry continues to serve as a powerful engine for growth and opportunity. The report details the Denver hotel industry’s far-reaching economic impact, finding that hotels generate nearly $7 billion in economic activity, support 34,000 jobs, and contribute $1.1 billion in federal, state, and local tax revenue.

The new economic impact data also provides a comprehensive look at how Denver hotels contribute to communities, highlighting the hotel sector’s integral role in fueling small businesses and local employment. Annually, hotel guests spend more than $4 billion in Denver. In addition to jobs created within hotels, visitor spending in Denver supports a wide range of industries, including restaurants, retail, arts, and entertainment. Hotel operations and guest visits collectively fund essential public services – from schools and infrastructure to first responders.

“Hotels are the fabric of every community,” said Rosanna Maietta, President & CEO of the American Hotel & Lodging Association. “This new data confirms what hoteliers experience every day: when hotels thrive, communities thrive. Every guest stay supports small businesses — from restaurants and coffee shops to transportation providers and retailers. That shared success story defines our industry, and it is imperative that local and state governments continue to promote policies that keep our industry healthy.”

“Denver’s hotel industry demonstrates the deep connection between small businesses and the strength of local economies,” said Amie Mayhew, President & CEO of the Colorado Hotel and Lodging Association. “Hotels generate nearly $1 billion in tax revenue, fueling the public services our city and state rely on. Beyond the tax revenue, the hotel industry creates thousands of meaningful careers for Colorado residents.”

Key findings include:

• Hotels generate nearly $7 billion in economic activity.
• Support 33,809 jobs across Denver.
• Contribute $1.1 billion in annual tax revenue.

The release of new economic impact data comes as thousands of hospitality leaders, innovators, and entrepreneurs convene in Denver next week for The Hospitality Show 2025 — a premier industry event hosted by AHLA, Hotel Management and Questex at the Colorado Convention Center October 26-28. The three-day event unites hotel owners, operators, general managers, and more than 400 exhibitors to explore new opportunities for growth, innovation, and community impact — showcasing how hotels fuel local economies and support jobs across the country. Throughout the event, more than 100 expert speakers are leading sessions on technology innovation, workforce development, sustainability, and guest experience — all focused on helping hotel professionals operate smarter, grow stronger, and enhance their community impact. 

“As the hospitality industry continues to evolve, The Hospitality Show remains a catalyst for innovation, leadership, and shared success — both for hotels and the communities they serve. I’m excited for Denver to see how hotels are fueling communities across the country.” Maietta added.

⁠View the full report here.

Reporters interested in a media pass to The Hospitality Show may contact media@ahla.com.