Top Industry Technology Challenges


March 11, 2026

Members of the T100, the hotel industry’s global technology leadership group, convened to distill a list of the most pressing challenges facing the hotel industry. The list recommends focus areas for both hoteliers and technology vendors. Assembling a list of problems was not enough; the T100 also suggested areas where individual companies may benefit from further assessment. The goal is to keep hoteliers and vendors thriving as the technological landscape and consumer behavior changes.

AUTHOR / CONTRIBUTOR

HTNG T100