Hotel Beverage Study 2026: Turning guest behavior into growth
June 11, 2026
The Hotel Beverage Study 2026 includes insights into hotel users’ behavior and ways for beverage suppliers and hotel operators to collaborate for mutual growth. It combines NIQ’s market research with deep expertise from the AHLA Food & Beverage Committee and its members. Research is based on an in-depth survey of 5,000 U.S. hotel visitors using a wide variety of hotel types, including more than 50 leading brands.
The exclusive report – produced by NIQ, powered by CGA intelligence, in collaboration with the American Hotel and Lodging Association (AHLA) – reveals growth in demand for domestic travel is sharper than interest in international travel.