Look Before You Book
Don't let a Booking Scam Ruin Your Day
Whether you're booking a family vacation, weekend getaway, or business trip, you deserve to know exactly who you're booking with, what you are paying, and that your reservation will be there when you arrive.
Unfortunately, fraudulent booking websites are making that harder. The consequences can be costly, leaving travelers with unexpected charges, lost money, or even no place to stay.
AHLA’s Look Before You Book campaign helps travelers recognize deceptive booking practices and take practical steps to book with confidence.
The Hidden Risks of Hotel Booking Scams
Hotel booking scams are more common than you might think. New research from the American Hotel & Lodging Association (AHLA) reveals how often travelers encounter these scams, and the simple steps they can take to protect their travel plans.
By the Numbers
Approx. 50%
misidentified a third-party site as an official hotel website.
22%
booked through a website they believed belonged to a hotel, only to discover it was operated by another company.
87%
want rules protecting travelers from deceptive booking sites.
The takeaway
A booking confirmation doesn't always mean your reservation is what you expected. Knowing who you're booking with and verifying your reservation can help protect your trip.
By the Numbers
Approx. 50%
misidentified a third-party site as an official hotel website.
22%
booked through a website they believed belonged to a hotel, only to discover it was operated by another company.
87%
want rules protecting travelers from deceptive booking sites.