2024 Outlook: Travel Intent & Consumer Preferences
January 31, 2024
The latest insights from Morning Consult, based on a January 2024 survey, reveal key trends and preferences among U.S. travelers. Despite inflation impacting travel decisions, 72% of Americans intend to maintain or increase overnight vacations and hotel stays compared to last year. Hotels remain the preferred lodging choice, especially among business travelers, who are significantly more likely to opt for hotels over short-term rentals. Upcoming travel is largely for leisure purposes, with family excursions and romantic getaways being popular choices. Technological amenities like high-speed Wi-Fi and mobile check-in are highly valued by guests, emphasizing the need for hotels to prioritize digital conveniences to attract travelers.