2025 State of Industry One-Pager
January 31, 2025
In 2024, U.S. hotels struggled under inflationary pressures, high interest rates and rising costs as property-level expenses, including insurance, maintenance, IT and overall operational costs outpaced hotel revenue growth, further intensifying the challenging, post-pandemic hotel business environment.
Despite these issues, the projected hotel industry outlook in 2025 remains strong, driven by key trends in guest spending, shifting traveler behaviors and upcoming major sports and entertainment events, according to AHLA’s 2025 State of the Industry Report produced in collaboration with Accenture.