2025 State of the Industry: Partner Trends & Insights Report

The American Hotel & Lodging Association's 2025 report highlights key industry trends, policy updates, and best practices for the hospitality sector. A significant focus is on the impact of Millennials and Gen Z, who are redefining travel with a growing emphasis on experiences, adventure, and flexibility. Cleanliness remains a top priority for guests, driving hotel selection and reviews. Technological advancements, particularly in AI and eco-innovation, are expected to transform operations and guest empowerment. Policy challenges persist, so innovation and adaptability are crucial for success. Human resources innovations are vital for addressing employment challenges, including competitive pay and work-life balance. Hotels are encouraged to streamline hiring processes, leverage technology, and focus on employee satisfaction to improve retention. The report also emphasizes the potential of integrated guest services from arrival to departure and highlights the positive impacts of effective parking management on guest experiences and revenue. The AHLA continues to advocate for legislative solutions to support the industry's recovery and workforce development.