AHLA Recruiting Research Talent & Labor Pools

The American Hotel & Lodging Association (AHLA) has identified strategic talent pools to address workforce shortages in the hospitality industry exacerbated by the pandemic. Key target demographics include veterans, military spouses, caregivers returning to work, people with disabilities, students, reentering citizens, retirees, refugees, and gig workers. These groups provide diverse skill sets and potential to boost diversity and inclusion within the workforce. AHLA emphasizes creating Employee Resource Groups (ERGs), updating job postings to highlight commitments to diversity, and leveraging social media and partnerships with relevant organizations to enhance recruitment efforts.

To attract these talent pools, organizations should adapt recruitment strategies to include flexible scheduling, robust training programs, and inclusive workplace cultures. Understanding the unique needs and motivations of these groups, such as job stability, career development, and workplace accommodations, is crucial for successful integration. The research also highlights the potential for government incentives and tax credits when hiring from these pools, providing a financial advantage while supporting community integration. Overall, this comprehensive approach aims to rebuild a resilient and diverse hospitality workforce.