Hotel Beverage Study 2026: Turning guest behavior into growth
June 11, 2026
NielsenIQ a global leader in consumer intelligence, in collaboration with the AHLA Food & Beverage committee, has launched their exclusive 2026 Hotel Beverage Study.
The study combines NielsenIQ's industry-leading consumer research with the expertise of the AHLA Food & Beverage Committee and its members. Findings are based on an in-depth survey of 5,000 U.S. hotel guests representing a broad range of hotel types and more than 50 leading hotel brands. The study explores the behaviors and preferences of hotel guests while identifying opportunities for beverage suppliers and hotel operators to collaborate and drive mutual growth.
Click the download button to explore the report's key insights.