Top Industry Technology Challenges
March 11, 2026
Members of the T100, the hotel industry’s global technology leadership group, convened to distill a list of the most pressing challenges facing the hotel industry. The list recommends focus areas for both hoteliers and technology vendors. Assembling a list of problems was not enough; the T100 also suggested areas where individual companies may benefit from further assessment. The goal is to keep hoteliers and vendors thriving as the technological landscape and consumer behavior changes.