Winter Travel Intent Poll

Summary The Winter 2024 travel outlook indicates that over half of U.S. adults plan to undertake overnight leisure trips, with nearly 45% likely to stay in hotels, reflecting a modest increase compared to 2023. Travel for family excursions and romantic getaways remains prominent, with preferences leaning toward hotels over other accommodations. However, inflation continues to impact travel behaviors, with fewer respondents likely to stay in hotels, fly, or rent cars due to higher costs. Sustainability remains a significant factor, as 66% of travelers consider it important, and 57% are more inclined to choose hotels with sustainability certifications. Hoteliers should note the continued importance of high-speed Wi-Fi, contactless check-in, and innovations in hotel features, alongside growing consumer interest in sustainability credentials.