Rethinking Hospitality AI: From Operational Tools to Strategic Advisors
Speaker: Dr. Alexander Lennart Schmidt, Professor of Technological Innovation, Hotelschool the Hague
Apart of HTNG's AI Community of Interest webinars, drawing on Hotelschool The Hague’s latest research, this session explores how AI in hospitality is evolving beyond basic automation toward what the research calls “feeling AI.” It challenges the idea of using AI only for efficiency and routine tasks, and instead shows how competitive advantage will come from hybrid models—where AI supports and advises human decision-making to enhance judgment, personalization, and the guest experience.