Adrienne Weil
Adrienne leads three teams (Membership, HTNG and Business Intelligence, and Marketing) focused on driving hotelier membership recruitment and retention, revenue growth and strategic marketing. This builds upon her prior role as Vice President of Strategic Partnerships and Business Development, in which she grew Allied membership, sponsorship and scaled the Premier Partner program. This role is an integral senior level leadership position that oversees and manages how AHLA captures and optimizes data, builds membership value and communicates it to prospective and current members.