Best Practices for Marketing Independent Hotels
June 16, 2017
This session will take a deeper dive into the recently released Best Practice Guide for Marketing Independent Hotels.
Presenter Holly Zoba, Vice President Sales Hospitality, Signature Worldwide will discuss: finding the right customers, the organic search – telling your story, paid search opportunities – beyond google ad words, converting lookers to bookers, website tips for conversion, Phone – the forgotten channel, new conversion tools, customer advocacy, and getting your customers to market for you.