Half of Americans plan to travel this holiday season, with hotels remaining the top choice for lodging

A line of cars on a snowy road

WASHINGTON, D.C. (September 30, 2025) -- Half of U.S. adults plan to travel overnight for leisure before the end of the year, and nearly one-third (31%) of employed adults expect to travel overnight for business, according to a new survey commissioned by the American Hotel & Lodging Association (AHLA) and conducted by Morning Consult.

Hotels remain the top lodging choice for both leisure (44%) and business travelers (63%), with nearly four in five hotel guests planning to stay at midscale or higher-end properties.

New Survey: Majority of Hoteliers Scaling Back Development Plans

Front Desk

WASHINGTON, D.C. (September 16, 2025) – Rising costs and uneven demand challenges are placing a significant strain on hotel investment and operations, according to a new survey conducted by the American Hotel & Lodging Association (AHLA), the leading voice representing all segments of the hotel industry. The survey, conducted in late August, featured input from nearly 400 hotel property owners and operators nationwide.

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