AHLA Research

January 31st, 2021

AHLA's 2021 State of the Industry Report

This report examines the high-level economics of the hotel industry’s recovery, the specific impact on and the eventual return of business travel, and consumer travel sentiments.

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Tax Policy and U.S. Hotel Industry Economic Impacts

To quantify the potential impacts of tax policy changes on the hotel industry, Oxford Economics conducted a scenario analysis that highlights a 5 year period and focuses on tax policy changes under tax cuts of $1.5 trillion over 10 years.

November 1st, 2017

2017 U.S. Hotel Property Tax Study

This study estimating the total volume of property taxes paid by U.S. hoteliers in 2016 and provides an estimate of total property taxes for each state. This research was funded by grant awarded from the AHLEF.

October 5th, 2017

Intercultural Communication in the Hospitality and Tourism Industry

This research explores the relationship between cultural background and communication to increase understanding of intercultural workplaces in the hospitality and tourism industry.

September 1st, 2017

Impact of OTA Bias and Consolidation on Consumers

Harvard Business Professor Benjamin Edelman’s White Paper: Impact of OTA (Online Travel Agency) Bias and Consolidation on Consumers.

July 12th, 2017

2017 Lodging Tax Burden Assessment

To support a better understanding of the current tax burden on US hotels for AHLA, Oxford Economics researched historical trends in lodging tax rates in 26 major US cities.

May 1st, 2017

Airbnb Agreements with State and Local Tax Agencies

This report evaluates twelve publicly released agreements that Airbnb has entered with state or local governments that directly address lodging taxes, but have impacts on other state and local laws from 2014 into 2017.

March 1st, 2017

Hosts with Multiple Units: A Key Driver of Airbnb Growth - CBRE Report

CBRE's report provides a clear picture of how Airbnb is expanding primarily by growth of multi-unit operators and how they are a key component of Airbnb’s base of hosts.

March 1st, 2017

2016 Lodging Survey (Updated)

Considered the lodging industry's most thorough comprehensive analysis, this AHLEF funded study is conducted every two years to track the size, scope, and emerging trends of the lodging industry, from innovative technologies to new amenities to business services and more.

January 15th, 2017

Millennials in the Hotel Industry

AHLA partnered with WageWatch, Inc. to conduct two national surveys to identify how best to recruit and retain millennials in the hotel and lodging industry now and in the future.

January 1st, 2017

U.S. Conference of Mayors Tourism, Hotel and Lodging Survey

The hotel and lodging industry is a critical component of the local economies of cities across the nation. Hotels are catalysts for increased revenue, opportunity and wages and commercial growth to area businesses.

January 1st, 2017

AHLA Independent Marketing Guide

This guide provides strategic perspective and new tools to help independent hotels improve their marketing.

January 1st, 2017

U.S. Hotel Small Business Ownership Study

STR found that 61% of U.S. hotels are considered small businesses. The study analyzed ownership of U.S. hotels to determine which ones fit into the U.S. Small Business Administration small business hotel classification.

June 30th, 2016