AHLA Research

July 20th, 2021


Midway through 2021, leisure travel is starting to return, but the hotel industry’s road to recovery is long and uneven, with urban markets disproportionately impacted.

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2017 U.S. Hotel Property Tax Study

This study estimating the total volume of property taxes paid by U.S. hoteliers in 2016 and provides an estimate of total property taxes for each state. This research was funded by grant awarded from the AHLEF.

October 5th, 2017

Intercultural Communication in the Hospitality and Tourism Industry

This research explores the relationship between cultural background and communication to increase understanding of intercultural workplaces in the hospitality and tourism industry.

September 1st, 2017

Impact of OTA Bias and Consolidation on Consumers

Harvard Business Professor Benjamin Edelman’s White Paper: Impact of OTA (Online Travel Agency) Bias and Consolidation on Consumers.

July 12th, 2017

2017 Lodging Tax Burden Assessment

To support a better understanding of the current tax burden on US hotels for AHLA, Oxford Economics researched historical trends in lodging tax rates in 26 major US cities.

May 1st, 2017

Airbnb Agreements with State and Local Tax Agencies

This report evaluates twelve publicly released agreements that Airbnb has entered with state or local governments that directly address lodging taxes, but have impacts on other state and local laws from 2014 into 2017.

March 1st, 2017

Hosts with Multiple Units: A Key Driver of Airbnb Growth - CBRE Report

CBRE's report provides a clear picture of how Airbnb is expanding primarily by growth of multi-unit operators and how they are a key component of Airbnb’s base of hosts.

March 1st, 2017

2016 Lodging Survey (Updated)

Considered the lodging industry's most thorough comprehensive analysis, this AHLEF funded study is conducted every two years to track the size, scope, and emerging trends of the lodging industry, from innovative technologies to new amenities to business services and more.

January 15th, 2017

Millennials in the Hotel Industry

AHLA partnered with WageWatch, Inc. to conduct two national surveys to identify how best to recruit and retain millennials in the hotel and lodging industry now and in the future.

January 1st, 2017

U.S. Conference of Mayors Tourism, Hotel and Lodging Survey

The hotel and lodging industry is a critical component of the local economies of cities across the nation. Hotels are catalysts for increased revenue, opportunity and wages and commercial growth to area businesses.

January 1st, 2017

AHLA Independent Marketing Guide

This guide provides strategic perspective and new tools to help independent hotels improve their marketing.

January 1st, 2017

U.S. Hotel Small Business Ownership Study

STR found that 61% of U.S. hotels are considered small businesses. The study analyzed ownership of U.S. hotels to determine which ones fit into the U.S. Small Business Administration small business hotel classification.

June 30th, 2016

2016 Wage Watch Survey

AHLA partnered with WageWatch, Inc. to conduct a national survey of hotel pay practices and determine the career path of employees who begin their professional path in hotels.

January 1st, 2016