AHLA Research

September 7th, 2021


A new national survey conducted by Morning Consult August 11-12, 2021, on behalf of the American Hotel & Lodging Association (AHLA) shows most leisure travelers are reducing and postponing trips amid rising COVID-19 cases.

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U.S. Conference of Mayors Tourism, Hotel and Lodging Survey

The hotel and lodging industry is a critical component of the local economies of cities across the nation. Hotels are catalysts for increased revenue, opportunity and wages and commercial growth to area businesses.

January 1st, 2017

AHLA Independent Marketing Guide

This guide provides strategic perspective and new tools to help independent hotels improve their marketing.

January 1st, 2017

U.S. Hotel Small Business Ownership Study

STR found that 61% of U.S. hotels are considered small businesses. The study analyzed ownership of U.S. hotels to determine which ones fit into the U.S. Small Business Administration small business hotel classification.

June 30th, 2016

2016 Wage Watch Survey

AHLA partnered with WageWatch, Inc. to conduct a national survey of hotel pay practices and determine the career path of employees who begin their professional path in hotels.

January 1st, 2016

Airbnb Analysis: Penn State Report

This analysis offers the first, comprehensive national look at the rise of commercial activity on Airbnb. This report reveals a notable trend with respect to two overlapping groups of hosts, multiple-unit operators and full-time operators.

January 1st, 2016